FORBES | Never in history have so many people had the power to make us feel seen, writes Kim Samuel.

The creator economy is rapidly expanding, projected to reach half a trillion dollars by 2027, with many, particularly younger adults, turning to influencers for information and connection. While creators adeptly make individuals feel “seen” by catering to specific interests and identities, the article highlights that this recognition is distinct from true belonging. Creator relationships often remain asymmetrical, fostering spectatorship rather than genuine, reciprocal community. True belonging necessitates mutual commitment and give-and-take, which digital audiences seldom provide. A healthier creator economy, the author suggests, should actively facilitate real-life connections and measure success by offline impact, such as meetups and support groups, underscoring the enduring importance of face-to-face interaction for well-being and mutual care.

Read.