FORBES | A century after Keynes imagined a future of tech-driven abundance, AI is forcing us to ask what productivity is really for, writes Kim Samuel.

Nearly a century ago, John Maynard Keynes envisioned technology leading to abundance and more leisure, freeing humanity for deeper purpose. Today, AI revives this crucial question: what will we do with the time saved by advanced automation? While AI can significantly reduce drudgery in various professions, the article warns against repeating past mistakes where productivity gains led to increased consumption and expectations, rather than true freedom. The author argues that the real test is whether AI allows us to foster human flourishing, connection, and belonging, or merely fills freed time with more busywork. Companies and institutions must intentionally leverage AI to enhance human relationships, mentorship, and care, ensuring efficiency serves dignity and purpose, not just output. This is our chance to build societies guided by belonging.

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